David Toyoshima

David Toyoshima was born and raised in Long Beach, California. He graduated from California State University Long Beach with a BA in Education and a BFA in Graphic Design and a MA in Art Education.

David has been growing orchids for over 45 years. He was given his first orchid (a cattleya seedling) when he was 7 years old. His parents were already growing cymbidiums and epidendrums in the backyard. David built his first greenhouse when he was 12 (a tiny little 6’ x 8’ house). He has been a member of the American Orchid Society since he was in middle school.

David worked part-time at the world famous Stewart Orchids in San Gabriel, California throughout high school and college. He worked under the tutorage of the legendary Ernest Hetherington. “Ernest taught me everything there is to know about cattleya orchids, especially hybridizing.” While in college, David was an AOS judging clerk and student judge.

As a long time member of the AOS, David has been a member of the Membership Committee and currently holds the post as Chairman of the Public Relations Committee.

In his professional life, David was a high school teacher in Southern California and holds a California Teaching Credential K-12. After spending 4 years teaching at his alma mater, Long Beach Poly, David went on to receive his degree in advertising design and became an advertising art director in 1986. Since then, David has worked at some of the top advertising agencies in the world as a creative director. He’s most proud of his work at Della Femina Travisano (“Joe Isuzu”), and Doyle Dane Berbach, Chicago (McDonald’s, Budweiser, and Capital One Credit Cards). His work has garnered him nearly every creative advertising award in the business. He has held the post as VP Executive Creative Director at IWGroup, a nationally known advertising agency in Los Angeles.

David is a marketing consultant for UC Irvine and a number of other institutions and companies, including McDonald’s. He also teaches marketing and advertising design at Art Center Pasadena, CSULB, and the Art Institute.

When it comes to orchids, David’s greatest passion is preserving heirloom cattleyas. He has amassed a sizable collection of many of the finest and most historically famous cattleyas in the world. When not attending to his orchids, David enjoys traveling, cooking, photography, painting, collecting original early Gustav Stickley furniture, growing California native plants (member of the Theodore Payne Foundation), and trout and salmon fishing. If he’s not in the greenhouse, he’s out on the water with a fly rod.